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Spending a fortune on advertising, yet hardly anyone is placing orders? This indicates that your independent site needs optimization!
In every step of consumer shopping, there are numerous details that can be optimized to improve the conversion rate of your independent site. This strategy is commonly known as Conversion Rate Optimization (CRO). Many CRO case studies have shown that even a minor adjustment to a button can significantly impact the conversion rate.
What should be the ideal conversion rate for an independent site?
Generally speaking, the average conversion rate for independent sites is 3.65%. For newly opened independent sites, if the conversion rate can be maintained between 2% and 3%, it is considered excellent.
Next, we will discuss 10 practical optimization tips to help you improve the conversion rate of your independent site and achieve daily explosive orders!
Home Page Optimization
The home page is the gateway to an independent site, and its main function is to attract and retain consumers. Therefore, the design of the home page is crucial. Based on user experience principles, the following four techniques can be used to optimize the home page:
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Create an appropriate banner: The home page design should be simple and clear, allowing visitors to have a good impression of your website within 3 seconds. A prominent theme image should be set, with the best choice being a picture of the product in use. At the same time, it should be accompanied by a short copy and a clear call-to-action (CTA) button, guiding visitors to browse products or featured product series.
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Adjust website layout: Ensure that both PC and mobile devices display well. On mobile devices, each functional module should occupy one screen length and control the total length of the home page to avoid it being too long. Considering that nearly 90% of visits now come from mobile devices, the mobile experience is particularly important.
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Display UGC content: Add a display area for user-generated content (UGC) on the home page to enhance buyers' trust. By displaying recommendations from other users, the attractiveness and desire to purchase products can be effectively increased.
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Create a blog page: Sharing industry news, product stories, or usage tutorials can enhance visitors' understanding and trust in the brand, while also helping with search engine optimization (SEO). In addition, you can place links to products mentioned in the blog on the home page, allowing consumers to see the products more intuitively.
Product Page Optimization
The product page is a key link affecting conversion. Here are six tips for optimizing the product page:
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Title and subtitle: Design a simple title and subtitle to help customers quickly understand the product, save time, and improve the conversion rate.
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Highlight discount information: The copy should be concise and clear, with prominent discount information, avoiding the use of too many fancy words. A clear discount can stimulate customers' desire to purchase.
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Visualize product selling points: Use visual tools such as comparison charts to display product advantages, which not only attracts customers but also makes it easier for them to compare different products, thereby increasing their willingness to buy.
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Provide auxiliary information: Add information such as shipping terms, return and exchange policies, quality assurance, and frequently asked questions to increase buyers' sense of security when shopping and reduce the loss caused by indecision.
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Floating shopping cart: Referring to domestic e-commerce practices, let the shopping cart function float at the bottom of the product details page, making it convenient for users to view their shopping list at any time and reminding them of their unfinished purchasing actions, thereby increasing the conversion rate.
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Buyer reviews: Provide real buyer reviews and display them prominently, which increases the credibility of the product and makes the purchase decision more convenient and reassuring.
