SEO keyword research guide: What is and how to do a good job in keyword research

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What is Keyword Research

       Keyword research refers to the study of keywords that establish a connection between users and search engines. By examining user search terms and intentions, we can develop corresponding website construction and content planning strategies. Keyword research is the most fundamental and preliminary task in website SEO optimization, guiding the direction, difficulty, market space, and more of website content and SEO optimization.

Why Conduct Keyword Research

       Through keyword research, we can obtain the following information:

       1. What users search for on search engines

       By studying user search behavior, we can understand what content users are searching for, and thus create corresponding website content to meet user search behavior.

       2. What is the user's search intent

       When users search for keywords, are they looking to read materials, purchase products, or download resources? By studying keyword search intent, we can create the type of content users want the most, satisfying their search intent.

       3. Keyword optimization space

       Through keyword research, we can understand the total search volume in our respective industries, thereby calculating the maximum traffic we can obtain, that is, how much keyword optimization space there is, to guide us in setting corresponding optimization goals.

       4. Difficulty of keyword optimization

       By optimizing keywords, we can understand the difficulty of keyword optimization, thereby establishing corresponding keyword optimization strategies and making some choices in keyword selection.

Complete Keyword Research Process (Building a Keyword Library, Selecting Keywords)

       Step 1: Define the keyword industry and main keywords

       First, based on our website's positioning and direction, we clearly define our own industry. According to our industry, combined with our main product categories, we clearly define our main keywords. Generally speaking, our product first-level categories are the main keywords we need to do.
       In addition, we also need to supplement our main keywords through competitive product websites, keyword tools (Google Keyword Planner, SEMrush, Ahrefs, etc.), Google Ads, etc.

       Step 2: Expand main keywords and build a keyword library

       By clearly defining the main keywords, we can expand keywords for each main keyword and create a keyword library for each main keyword.

       Let's take dog beds as an example to see how to find keywords and build a keyword library.

       Find keywords

       1. Find keywords through competitive products

       (1) Search for dog beds through search engines to obtain our competitive products.

       We obtained our first competitive product through Google's search results, namely: https://www.chewy.com/b/beds-365

       (2) Use the SEMrush tool to query competitive product keywords with rankings

       We enter the competitive product URL we want to query in SEMrush's organic research, and click